Volkswagen Touareg

Fall in Luxury


Idea

The ‘Fall in Luxury‘ website was part of an integrated campaign by Volkswagen Australia, DDB Sydney and Tribal DDB Sydney to introduce the luxurious and stylish Volkswagen Touareg to the Australian luxury SUV market.

The campaign tells the sorry tale of a man who has fallen for the charms of his new Touareg, leading to the line ‘Fall in luxury’.


Awards:
  • FWA Site of the Day win for the Touareg website on February 4th 2012!
  • Webby Award 2012 for Best Use of Video and Moving Image

Technology

Frontend
  • Flash AS3
  • FDT

Team

Tribal DDB Sydney