Tourism Australia

There is nothing like Australia


Idea

Invite Australians to share their personal stories of where they live and holiday in Australia to show the world why they should visit.

Our challenge was to get more Experience Seekers to start planning their trip by showcasing what makes a holiday in Australia worthwhile. We created a site dedicated to the fact that There’s Nothing Like Australia, with the help of the Australian people who generously shared their inside knowledge of Australia. The campaign collected over 29,000 unique Australian stories, told by those that lived them, the Australian people.


Awards:
  • ECHO Awards Finalist
  • 2011 Clio Awards Winners (Bronze | Innovative Media)
  • 2011 Pacific Asia Travel Association (Gold | Best Website)
  • 2011 IAB Awards Finalist

Technology

Frontend
  • Flash AS3
  • FDT
  • Google Maps API

Team

Tribal DDB Sydney